Karolina Demina Branding and Motion Designer

ABOUT

The Task: to develop a visual identity that speaks to a young, energetic, and free-spirited audience.
To design wine labels that reflect the brand’s core values — lightness, sensuality, self-expression, and self-love.
The key goal was to make the product visually distinct, aesthetically refined, and emotionally relatable.

The Solution. The visual concept is built on a minimalist, tactile design that conveys a sense of air, sunlight, and inner calm.
The color palette — black-and-white graphics with beige and warm sand tones — evokes feelings of lightness, freedom, and sensuality.

At the heart of the label design is the images of a moving humans figures — a symbol of rhythm, freedom, and natural presence.
The result is a label that is visually striking, uncluttered, and effortlessly stands out on the shelf.

MADEIT CREDITS

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