ABOUT

Mintis is a modern oral care branding and toothpaste packaging design positioned between pharmaceutical reliability and cosmetic aesthetics. The aim was to create a minimal, highly legible identity for pharmacies, supermarkets and everyday use.

The logo uses soft rounded forms to express safety, comfort and professional dental care while keeping a refined cosmetic look. A clean white base reinforces freshness, hygiene and medical credibility.

Bright color accents act as a flavor coding system, helping quick variant recognition and clear product hierarchy in retail environments.

The visual language uses fine ink-style illustrations referencing natural ingredients and gentle formulas. Expressive color highlights against calm minimalism balance clinical clarity with lifestyle branding.

The project explores the intersection of dental branding, cosmetic packaging and healthcare identity, resulting in a contemporary toothpaste brand for modern retail and pharmacy spaces.