Karolina Demina Branding and Motion Designer

ABOUT

These animations were created for the development company Progress and presented at the media forum.

Tasks were:
1. Create three animated characters representing the core human archetypes inspired by Ayurvedic doshas: Fire (Pitta), Air (Vata), and Earth (Kapha).
2. Develop a set of short animations showcasing these characters in humorous and relatable workplace scenarios for a client presentation at the media forum.

The animations visualize team dynamics, highlighting the strengths and weaknesses of each personality type and how balance between them leads to effective teamwork.

Each character reflects a unique personality type in the corporate environment:

Fire (Pitta) – ambition, leadership, drive for results.
Air (Vata) – creativity, communication, adaptability.
Earth (Kapha) – stability, reliability, analytical mindset.

MADEIT CREDITS

  • Develpment Company "Progress"Client
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