Karolina Demina Branding and Motion Designer

ABOUT

MaLuni is a concept of premium baby skincare brand that combines gentle care, natural ingredients, and playful design to create a sense of trust and delight for parents and kids alike. The goal of this project was to develop a cohesive brand identity, including logo design, packaging, and product labels for their line of skincare products: shampoo, body lotion, cream, and body wash.

The challenge was to design an identity that appeals to both children and parents while reflecting the brand's values: kindness, softness, and natural care. We needed to create a visual language that feels safe and premium but also playful and engaging for young users.

The final result is a brand identity and packaging design that seamlessly merges functionality, elegance, and playfulness. MaLuni stands out on the shelf as a trustworthy and endearing choice for modern families.

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