Karolina Demina Branding and Motion Designer

ABOUT

The goal was to create a brand identity and packaging design from the ground up for a children’s cosmetics brand and retailer.
The visual system needed to reflect the brand’s core values – care, gentleness, and trust.

Since the brand Bydrá originates from Saudi Arabia, the identity was also shaped by local context. The concept incorporates illustrations inspired by native animals and natural elements to create a stronger sense of place and make the brand feel more distinctive.

The result is a soft, playful, and clean visual language designed to feel warm, memorable, and reassuring for parents.

MADEIT CREDITS

  • Jeser Alteb Trading Co.Client
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