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It’s not often that opportunities to explore imagery that evoke speed, danger and racing arise. So Honda Type-R was an exhilarating experiment of dark and moody styles that blends dynamic live action footage with gritty CG integration and some very clever post production, resulting in this electrifying motion piece. Working closely with Karmarama, we focused on dramatising the car's persona and bringing to life the Civic Type-R’s released Nurburgring lap of 07:50:23, daring people to enter Honda’s ‘Winner Takes R’ competition.