ABOUT

My role was to create the entire UI scheme from the brand elements (the logo and the background), and to project a luxury feel for a website selling a desirable location in South London. The site wanted to feature key locations and a comprehensive gallery, using shots taken for a book created at the agency I was at, Socrates Communications.

I chose a responsive design with a touch-friendly interface and a neat form design, which could be animated and made to feel receptive and modern. The content was placed onto 3 pages, titled with close reference to the original copy from the book, written and edited by Andrew Derrick.

At the end of the approval process I sent animations to the Developer to clearly choreograph the main nav. I was keen to adopt a retina-friendly interface, to help lift the sharpness of the imagery and the brand identity. The site looks neat on all platforms, so there was fortunately little compromise on the overall presentation.