About me

I'm a Product Designer & Human Centred Design advocate, currently disguised as Head of Design for Customer Experience Studio 383. With a broad client experience ranging from fashion and global leisure brands, to private healthcare and the energy sector, along with over 20 years experience and a deep understanding of designing for human behaviour, I've become fairly passionate about crafting authentic experiences, services and products that make a genuine difference for real people.

I'm highly driven and work in a field that I am extremely passionate about, where I strive to understand my clients' business thoroughly so that I can help them communicate using technology as an aid. I understand how to make the best use of technology when approaching design solutions, applying fundamental design principles to everything to ensure a high quality of output and ultimately a greater benefit to the client. I also know when to step away from technology and focus on the human experience.

I have worked on a distinctive variety of clients on many integrated, multi-disciplinary projects; from global law firms, PCT and private healthcare to major brands, fashion labels, automotive clients and broadcast media. I am able to utilise my experience in creative strategy, design thinking and human centred design to adapt the design process to best suit both the audience and commercial opportunities of each project.

My work has been featured and showcased internationally, has been awarded several Webbies and awards at Cream, while my photography work has been published by National Geographic, exhibited in the US and has won me the Professional Photographer of the Year award for Social Reportage.


Animation, Art Direction, Film, Interactive Design, Photography, Typography, UX/UI

Sector Experience

Arts, Automotive, Broadcasting, Charity / Not for profit, Fashion, Finance, Health, Legal, Music, Public Sector, Retail, Travel


Cream Award, Webby Award


?A Museum, AGA, Arriva, Astra Zeneca, Bandai Namco, BBC, Bentley, Birmingham City Council, Birmingham International Airport, Bristan, BullRing Birmingham, Calor, Channel 4, CHRYSLER, Club Med, Contigo, Eversheds, Film Birmingham, First Light Movies, Halfords, Hozelock, Ideal Home Show, Jaguar/Landrover, Jewson, Manchester Airport, Marion Foale, Marketing Birmingham, Maverick Television, Millennium Commission, Network Q, NHS, No5 Chambers, Opus, PPG/Sigma Kalon, Samuel Heath, Shakespeare Putsman, Standard Chartered Bank, The Mailbox, Triumph, University of Birmingham, Vivienne Westwood, Wesleyan

#235 Ranked Digital Designer
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Creativepool member since 24 September 2013