ABOUT

The brief was to create an impactful installation showcasing the Investec Ambassadors.

The unique space of the Underground Travellator tunnel between Waterloo and Bank stations in London was chosen. Each side displayed different posters showing quotes from each ambassador to read as commuters travelled through. However, a couple of additional messages from Investec itself were threaded through each of the statements, which would only be visible to those who #ChallengeOrdinary and see things that others don't.

The OOH posters were backed up by a press ad campaign, taxi wraps, online banners, EDMs and cinemagraphs on the Underground digiwalls.