Karl Lobley
Freelance Senior Copywriter
ABOUT
Davidoff iD as a brand was failing. It wasn't being taken up by the target audience it was designed for, the cool young, shoreditch types. We were tasked to create a campaign that engaged them, the bars and venues they visit and also to create a hub where everything can come together.
MADEIT CREDITS
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DavidoffClient
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Karl LobleyCopywriter -
Peter CheesemanFreelance Art Director