ABOUT

The main focus of my design for Rays of Sunshine Children’s Charity Billboard Campaign is to attract the attention of people by triggering a positive emotional response such as an immediate smile combined with curiosity. The images are light-hearted yet engaging suited to the charity aim to brighten up the lives of seriously ill children aged three to eighteen
The core idea also translated across and into various examples of fresh and exciting merchandise such as cakes, pins, stickers and pick up ‘Grant A Wish’ postcards