About me

Hello,

Please find attached my CV in support of my application for the Client Executive Position.

Having graduated with a BA Honours in Advertising and Brand Communication and having conducted many work placements has all made me certain that advertising - in particular Client Executive - is, without a doubt, the career path for me. I have worked on numerous live international client briefs, where I often took the PR strategic and project management role.

I started interning as a PR/ Branding Assistant for television and radio presenter Richard Kays. Within three months the DFL Agency, a PR and Branding agency, emerged with two founding members: Richard and myself. The vocation of DFL is that we brand and PR up and coming artists.

Being involved with a brand new company has ensured that I have a very well rounded skill set in most areas of advertising; from meeting clients, to writing both business and marketing proposals, to training interns on branding and management, overseeing the creative process of clients projects and managing up to nine employees.

This role entails having a profound knowledge in branding, marketing and managing, wherein my main goal is to brand and market products within a dynamic team. Additionally, I am the first point of contact for clients and will handle projects from initial brief to final completion.

Highlighting another feature of my CV, I directed a live client brief from an agency in Madrid in which I was involved in a team to rebrand Alentejo, a region of Portugal. My team and I conducted a twitter campaign that was well received by the client. Alentejo's hidden secret is the exquisite cuisine; using twitter we created an easy way for tourists to correspond with local chefs that they had met or were looking to meet in Alentejo, thereby generating brand loyalty for the region.

Most importantly, I thrive in a multicultural environment. Coming from an international school, working abroad and being able to speak three languages all makes me highly sensitive to cultural diversities. I am very excited by the opportunity to work for Twist or Stick and I am keen to put the experience I gained from DFL Agency into practice at your company. Even though communications is what I am passionate about and have been studying, to further my knowledge, I do not want to limit myself and would like the opportunity within the other communications or PR department if you have available.

After your evaluation, if you believe that my background and experience are favourable for further discussion, please contact me to arrange an appointment at your earliest convenience.

Kind Regards,

Karine Pawel