About me

Karina spent seven years as Partner and CEO of Anomaly's flagship office in New York - leading a

period of record growth and evolution. At the start of 2017, she was appointed Global COO helping

strengthen Anomaly's seven offices and continuing the company's evolution at the forefront of the industry.

In November 2018, Karina was appointed Global CEO, succeeding Carl Johnson who became Chairman.

Anomaly is a difficult to define, but exciting to work at 'new model' company - with offices in LA, New York,

Toronto, London, Amsterdam, Berlin and Shanghai. Anomaly's blue chip roster includes Anheuser-Busch

InBev, Diageo, MINI, Porsche, Rimowa, The Coca-Cola Company, UBER, Unilever and YouTube. Equally

interesting is Anomaly's IP portfolio, which includes a culinary lifestyle brand with Eric Ripert; the creation of

EOS, the no.1 lip balm in US; and the medicinal cannabis brand dosist, recognized as one of Time

Magazine's Best Inventions of 2016.

Formerly, Karina was Partner and Managing Director of Fallon London, and successfully grew the agency from

startup to a Top Ten agency, winning Campaign's Agency of the Year (twice) and becoming the most

creatively awarded agency in the world (Gunn Report).

Karina is an Exco Board Member of Effie Worldwide, Chair of Effie UK Council, a Founding Member of

TimesUpAdvertising, and a longtime member of Women in Advertising and Communications London

(WACL).