ABOUT

Tech conferences are fast-paced environments where founders and investors have limited time to identify the right opportunities.

Traditional branded merchandise communicates little beyond a logo, making it difficult to attract attention or start meaningful conversations.​​​​​​​

The Brief
Design a wearable communication tool for Avanto to use at Tech conference, helping the startup stand out in a highly competitive conference environment.

The objective was to give the team a competitive advantage by communicating the company's most important achievements and business metrics at first glance.

The hoodie was designed as a wearable networking tool rather than traditional conference merchandise.

By showcasing key startup metrics and achievements, it allows investors and potential partners to quickly assess the company's credibility before starting a conversation.

A playful "Tap Here" call to action on the shoulder acts as an icebreaker, encouraging natural interaction and transforming the hoodie into an interactive communication tool.

To suit different brand preferences and event settings, the concept was developed in two colourways - white and navy blue.

The Result:
This hoodie not only turned heads but also served as a powerful networking tool.
The design drew admiration from attendees and even attracted investors, initiating conversations about the startup's impressive journey.