Karim Sherif
Executive Creative Director/ Storyteller
ABOUT
With IKEA’s superstores located on the outskirts of the city, a trip there becomes a long journey that takes time and effort. By leveraging Google Maps timeline, Memac Ogilvy Dubai saw an opportunity to reward IKEA’s loyal customers who made the trip regardless. Turning a trip barrier into a strength, the agency created an activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products, which resulted in a 30% increase in store footfall.
MADEIT CREDITS
-
IkeaClient
-
Alaa NourAccount Manager -
Amer YaghiRegional Communication Manager -
Amer YaghiRegional Communication Manager -
Amin SoltaniHead of Production -
Ann VaasJunior Producer -
Armela AtunProduction Assistant -
Binita ChowdhuryPR and Communications Specialist -
Carla KlumpenaarGM Marketing, Communication & Interior Design -
Dona VaasAdministration and Accounts -
Fati BilalEditor -
Goldmine FilmsProduction Company -
Hadi BalloutClient Team Leader -
Juggi RamakrishnanChief Creative Officer -
Madhup AgarwalExecutive Producer -
Mahesh PottavathiniProduction Assistant -
Memac Ogilvy DubaiAgency -
Miraj MohamedDirector of Photography -
Nicolás LópezArt Director -
Noha GheithRegional Digital Marketing Specialist -
Preeti Hothi-RamakrishnanBusiness Director -
Rajaa ChamiHead of Production -
Sara AbdullahProduction Assistant -
Shaharbano ZaidiProducer -
Youssef GadallahGroup Creative Director -
Fernando MonteroCreative Copywriter -
Cannes Lions Winners 2021 -
Karim SherifCreative Director