I joined Digital Cinema Media (DCM) in January 2015 as CEO, with a view to continue the transformation of cinema's role in the modern media mix, advocating recent technological developments and the big screen's everlasting ability to captivate audiences through its unique immersive and dynamic environment.
The market leader in UK cinema advertising, DCM provides 2,929 screens at 455 sites for advertisers and sells over 80% of the cinema advertising market through exhibitors including ODEON, Cineworld, Vue, Picturehouse, Everyman and many independent cinemas.
Prior to DCM, I worked in the media industry for over 25 years, holding senior positions at Bauer Media UK and Channel 4, working across all platforms including TV, radio, magazines and digital.
I am also a member of the Marketing Society, WACL and The Solus Club, which only opened its doors to women in 2013. I am a huge film lover and a fan of most sports, despite preferring to watch rather than take part!