KAREN's work
About KAREN
I started creating + evolving brands in 2004, working with some of the best mentors in the industry. Within 2 years I'd already established my own business and was working with some of the top agencies in Australia.
Throughout my career I've thrived in building brands from the ground up all over the world. I then started my company Meissner Creative and began working as brand innovator, predominantly with global corporate clients such as BUPA and XTRATA ZINC GLOBAL.
But what I've noticed from being in this industry for over 12 years, is that BRAND-ESSENCE (The Emotional-Heart of a Brand) and Building Intimacy between Brand & Customer, is still the MISSING LINK for most businesses.
This led me to founding my newest venture - Brand.4.Profit. I now create NEXT-LEVEL BRANDS with High-Perceived-Value that generate MORE PROFIT and MORE BUSINESS for my clients, while intimately connecting with the consumer and across all customer touch points.
Throughout my career I've thrived in building brands from the ground up all over the world. I then started my company Meissner Creative and began working as brand innovator, predominantly with global corporate clients such as BUPA and XTRATA ZINC GLOBAL.
But what I've noticed from being in this industry for over 12 years, is that BRAND-ESSENCE (The Emotional-Heart of a Brand) and Building Intimacy between Brand & Customer, is still the MISSING LINK for most businesses.
This led me to founding my newest venture - Brand.4.Profit. I now create NEXT-LEVEL BRANDS with High-Perceived-Value that generate MORE PROFIT and MORE BUSINESS for my clients, while intimately connecting with the consumer and across all customer touch points.