ABOUT

A live brief set by Amnesty International to create a concept to raise awareness and engage audience for their 'My Body My Rights' campaign and make a promotional film. Each year, 4,000 women leave Northern Ireland to have an abortion in England. We used 100 balloons- each balloon representing 40 women. Putting the petitions in the balloons encouraged audience to engage with our campaign and pop the balloons in order to sign the petitions- which also symbolises popping the problem and giving women in Northern Ireland free choice.

I took the lead role in creating and designing the campaign and marketing strategy, as well as project management through delegating roles and troubleshooting when necessary.