ABOUT

Briefed to create a broken down/abstracted exploded view of a data centre and all the parts that make it up – metal, lithium, copper, rubber, – with data/electricity flowing through it. The composition had to remain focused, as simple as possible, and easy to understand at a glance.

So a fairly open brief... This turned out to be a lot of fun to create. Once we established just how abstracted this could go the images were quickly resolved.

Lead Creative Director Rob Hearn at We Are Sunday