About me

I design and lead human centred transformation programs that connect; Brand Experience, Customer Experience and Employee Experience to deliver sustainable business growth.
With 20+ years experience across every sector, I have led world-class brands and organisations forwards from both a strategic and implementation perspective. I create blueprints that; connect insight and technology, weave together visions, people and processes, unlock legacy models and lead stakeholders, investors and political agendas to new agile mindsets that gain momentum.
All of this is done with symbiosis to both outwardly gaining strength and stature for your brand and inwardly strengthening your organisation to be more modern and effective.
If this all sounds a bit overwhelming, it's probably good for you to know I'm also a hands on team player, rather than penning lofty ambitions that feel unachievable, I will be with you every step of the way ensuring whatever the job is, it gets done.
I've been lucky enough to receive a few awards and invites for my hard work along the way, of which I'm proud to share a few of my favourites here with you; winner of the IPA's 2016 Women of Tomorrow awards in Tech & Innovation, named as one Google's 'Top 10 Female Creatives to Watch for 2017 and 2018, the Drum's Most Influential Top 100 Digerati for 2017, 2018, one of the Drum's Top 25 from 25 Women shaping digital 2019, Cannes 2017 and 2018 Juror, Gerety Awards Juror 2020, D&AD New Blood Juror 2019 and 2020, D&AD Experience Juror 2021.

I also love inspiring others so if you'd like a keynote speaker then it might help to know that past talks include global change summits for the likes of Nesta and industry events such as Cannes, D&AD, RISE, The DRUM, 4A's, Campaign and SXSW.

I speak on a diverse range of subjects including specific areas such as; 'Data Driven Transformation' and 'The Future of Human Centred Businesses' through to mindset based subjects such as; 'Designing for Change' and 'Positive Disruption'.


Advertising, Agency Coordination, AI, Analysis, AR/VR, B2B, B2C, Brand Management, Brand Stategy, Branding, Business Analysis, Business Development, Change Management, Communications, CRM, Customer Services, Digital Strategy, Entrepreneurship, Experience Design, Management, Marketing Strategy, Negotiation, Presentation, Problem Solving, Research & Development, Road-mapping, Staff Training, Strategy Planning, Teaching / Lecturing, Training, UX/UI, Wireframes, Writing

Sector Experience

Automotive, Beauty, Brand Management, Business Management, Care Provision, Charity / Not for profit, Computer Games, Consulting Services, Consumer Durables, Creative Services, Data Services, Design, Digital (SEO, PPC, SEM...), E-Commerce, Energy, Entertainment, Fashion, Finance, FMCG, Food & Beverages, Government, Healthcare, Hotels & Resorts, Insurance, International, Lifestyle, Luxury, Market Research, Marketing, Media, Military & Defense, Mobile, New Media, Oil & Gas, Outdoor, Pensions & Insurance, Personal Care, Pharmaceutical, Public Sector, Publishing, Renewable Energy, Research & Development, Software, Startups, Sustainability, Technology, Trades, Transport, Travel & Leisure

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Looking for work
Annual 2022 JudgeIntegrated
London, United Kingdom
Creativepool member since 31 March 2022