Kara Hamilton Director /​ Creative Director

ABOUT

Consumers want their seltzer and status symbols, too, because life is too short for dull drinks. With its pop art can design, elevated flavor profiles, and real vodka spirit, Play Hard Vodka seltzer is here to answer the call. We put a pop art twist on their product-focused imagery and paired it with extra unforgettable lines that tie back to their extra cheeky heritage.

MADEIT CREDITS

  • Play Hard SeltzerClient
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