ABOUT

Mijenta asked us to develop their first international campaign and brand platform that tied their B-corp tequila back to the surreal folklore surrounding their brand. The creative direction led with the key belief that nature is the magical source behind which all great creations are born, and through respecting our connection to this source do we yield the best results. Inspired by magical realism, eclipse lighting, the feminine perspective behind a women-led brand, and the curious spirit of the rabbit, we ended up with a visual story that felt both artisanal and mystical.