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Kettle & Fire needed a compelling campaign that helped a new segment of consumers understand their product in a fun and compelling way. And in a world full of over-processed and complicated health foods, we wanted to play with the universal desire to hunt for something simple. With this spot, we went alllll the way back to the Broth Age, and created a cheeky fantasy reality following our Boneheads as they create their broth for the first time.