Kar-Chun Lo
freelance designer
ABOUT
For this brief I was given the task to come up with a design for leaflet, the client supplied me the information and images that he wanted me to use.
The major themes for this project was vitality and vigour which I use the colour scheme of red in a very subtle gradient.
I wanted to emulate other dynamic fitness advertising i have seen in social media such as facebook and instagram
which I used serveral filter to achieve and rich black and white colour on the photos , I had experimented with fonts
to achieve a desired asethetic, which was sleek and functional without it looking to generic.
I had also play with the layout to makes sure everything fit yet making sure the information was legible and proportioned well.

Back to Handz On FItness Branding project