ABOUT

Unlike most women, commercial sex workers actually look forward to their periods. Because it’s the only time they cannot be forced to work. Introducing Project Free Period. An initiative that turned their 3 days of periods, or 3 days of no work, into 3 days of learning. We partnered with professional trainers and Prerana, an anti-trafficking NGO, to create a unique curriculum. It comprises of skills that can create economic sustenance, and are compressed into 3-day modules. So that they can use their period days to skill themselves in another trade. Project Free Period takes the most natural and biological occurrence in a woman's life... her periods and changes it into the most basic of human rights... self respect.

MADEIT CREDITS

  • StayfreeClient
  • Aashna GopalkrishnanCopywriter
  • Aditya KanthyGroup Managing Director
  • Akanksha MishraManager - Corporate Communications & PR
  • Brijesh JacobChief Creative Technologist
  • Chandana BannikoppaFilms
  • Darshani JawaleExecutive - Corporate Communication & PR
  • Ddb Mudra MumbaiAgency
  • Faraaz AnsariArt Director
  • Ganesh PawalFilms
  • Himmat Singh ShekhawatDOP
  • Kashif MemonProduction
  • Kim DasGlobal Business Director
  • Lalit SakurkarGroup Head
  • Megha JaiswalManager - Brand Solutions
  • Natasha BohraStrategist
  • Nikita TambayAssociate Vice President - Brand Experience & En
  • Paromita BalodiEditor
  • PRERANA ANTI-TRAFFICKINGOther
  • Qaid VoraExecutive Brand Solutions
  • Rahul MathewNational Creative Director
  • Rajiv SabnisExecutive Director
  • Sanchari ChakrabartySenior Strategist
  • Sayali KolgeManager Brand Solutions
  • Shagun SedaExecutive Creative Director
  • Sharad Das GuptaSenior Art Director & Copywriter
  • Toru JhaveriSenior Strategy Director
  • Vinay SinghGroup Head
  • Vinisha PAssociate Vice President - Brand Engagement
  • Vishal SaneFilms Head
  • * Cannes Lions Winners 2021
  • * Megha SharmaManager Brand Solutions
  • * Anushka GilaniStrategist
  • * Kapil TammalExecutive Creative Director
Project featured: on 20th September 2021

Project Free Period

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