ABOUT

Conceptual packaging design for a line of functional female hormonal health product based on the idea of "seed cycling". I aimed to combine the archetypal, emotional female nature changing through the cycle with a clear structure and hierarchy, to communicate key benefits and information about the characteristics of the female body and the seasons. I complemented this with plant author illustrations in the background, to identify the seeds within, using soft pink hues for inner spring, and deeper and darker shades for fall.