ABOUT

Here is one of the projects I had to do in my first year of University. I had to create the branding of a VR experience booth. I came up with three different ideas for the branding. The first was based off of squares and rainbows. The square would make it seem sophisticated and simple to older audiences, and the rainbow colour scheme would catch the attention of younger audiences. The next idea was based off of the tagline "Live Your Dreams". It used dreamy imagery and a relaxing motif throughout to entice people. The third idea was a more edgy take on the premise. It was black and white, and used an arrow motif, similar to a warning label, throughout the branding. I came up with logos, posters, website designs, membership cards, merchandise, and other types of branding for each of the ideas, either using illustrator or Photoshop as my main tool. Each idea was different enough from each other to provide a variety of instances for the client and I gained a lot of experience from this project.