ABOUT

The Mobay City Run was created to support college students needing financial assistance. Over the years, it expanded to help students at different educational stages. In 2024, the event was renamed the Jill Stewart Mobay City Run in honour of the late wife of businessman Adam Stewart. Facing competition from another run, the organisers sought to revamp their look with their new name and a refreshed image to differentiate themselves and revitalise their brand.

The goal was to refresh the identity for the Mobay City Run that sharply contrasts with its previous one. The execution of this fresh identity aimed to propel the brand forward and infuse it with an international appeal. The brand should be clean, simple, versatile, and vibrant, while also embodying energy and movement.