ABOUT

The concept for this personal project was to create a new look for hair care company- Acrocenchix's social media.
The aim was to build on the customer's perception of who they are and begin to work on new vegan scents for their shampoos, events that answer the problems of their consumers, as well as highlight other helpful tips and tricks for loyal and curious customers, a-like to maintain their crown.

The use of earthy tones whilst keeping true to brand colours, were chosen to convey the company's goals of providing accessible solutions for all hair & scalp care needs and keeping true to their roots. Encompassing how the company started and why, as well as the heritage that brings us all together.

For the final product, I created four mock posts for their social media (Instagram) account; consisting as a promo for their blog, a 2 slide "new scents" announcement, and an event poster. As well as assets to keep their visual communications flourishing