ABOUT

Coated, a premium paint manufacturer required a brand identity package. This includes, primary logo, secondary logo, colour palette, logo mark, brand pattern, packaging design and product mockups.

The concept for the main logo was to go for a clean sans serif font, with the 'O' being made from a paint smear, this was then incorporated in a similar way for the full stop and underline.

The secondary logo concept came from the idea of looking similar to a paint swatch card.

The logo mark concept of 4 circles comes from a simplified aerial view of 4 pots of paint using the dark, premium feeling brand colours. The brand pattern is simply a repeat pattern of this logo.