ABOUT

CONCEPT

Turboworks is an Eastbourne-based automotive business specialising in turbocharger supply, reconditioning, repairs and related services. KAIA Design has been responsible for its website, ecommerce development, SEO and ongoing technical management throughout a partnership that began around 2014/15.

What started as a simple business website evolved alongside Turboworks as the company expanded its operations, product range and customer base. Around 2021/22, we designed and developed a new PrestaShop ecommerce platform with stronger product architecture, clearer customer journeys and a scalable foundation for online sales. The catalogue has since grown from approximately 100 to around 600 products.

Our objective has been to build and maintain a business-critical ecommerce platform that supports customers, online sales and long-term organic search visibility, rather than treating the website as a one-off project.

EXECUTION

KAIA Design delivers the connected digital work behind Turboworks: Web Design & Development, PrestaShop ecommerce development, Technical SEO, Local SEO, Ecommerce SEO, content strategy, product photography, branding, hosting, security and Website Care & Management.

We developed the ecommerce storefront and continue to improve its product and category architecture, navigation, product information, checkout, payment functionality, integrations and technical performance. The platform includes functionality tailored to the business, including product-specific surcharge options and invoicing requirements.

SEO is integrated into our development work. We optimise technical foundations, crawlability, indexing, internal linking, product and category content, website architecture and commercial search intent. We also support local visibility through Google Business Profile and location-relevant service content. Product photography and consistent visual branding help customers identify and compare technically similar products.

In late 2025, severe bot-related infrastructure problems affected the store. As the team responsible for the platform, we carried out a complex PrestaShop rebuild and migration, preserving essential ecommerce data and established URLs. Cloudflare protection, custom traffic controls and ongoing monitoring were introduced to strengthen security, stability and traffic quality while protecting years of accumulated SEO work.

RESULTS

Turboworks has developed into a nationally visible ecommerce platform serving customers across the UK and Europe. In 2025, its website recorded more than 176,000 sessions, including almost 118,000 from Organic Search - approximately 67% of all website traffic. Google Search generated more than 71,000 clicks and approximately 3.55 million impressions during the year.

Search visibility recovered following the infrastructure incident and subsequently exceeded its pre-incident baseline. During 20 August - 16 September 2026, Google Search Console recorded 7.65K clicks and 339K impressions, compared with 6.71K clicks and 248K impressions during the comparable pre-incident period. That represents approximately 14% more clicks and 37% more impressions.

The store also demonstrates emerging AI Search visibility. Google Analytics has recorded referral traffic from AI assistants, while Turboworks products and service pages have appeared in Google AI Mode and AI Overviews for relevant commercial searches.

More than a decade after our first website for Turboworks, KAIA Design continues to manage and develop its PrestaShop platform, SEO, content, security and technical infrastructure. This long-term partnership demonstrates the value of connecting ecommerce development, search visibility and ongoing website care under one digital team.