ABOUT

CONCEPT

Our partnership with Art & Build Ltd, a construction and refurbishment company based in Croydon, South London, began in 2021. The initial brief was to establish a professional brand identity and create a WordPress website presenting the company, its services and completed projects.

KAIA Design developed the logo, visual direction and first brochure-style website. As Art & Build grew, its digital requirements evolved. The business needed more detailed service information, a larger project portfolio, location-focused content and useful resources for homeowners researching building work.

Rather than replacing the original platform unnecessarily, we developed it in stages. What began as a straightforward company website has grown into a structured digital platform connecting brand identity, WordPress development, Local SEO, project content and a Knowledge Centre.

EXECUTION

KAIA Design's work has included brand identity, WordPress Web Design & Development, website architecture, Technical SEO, Local SEO, content strategy, AI Search Optimisation and ongoing Website Care & Management.

We progressively expanded and refined the WordPress website, improving its structure and usability while retaining the original visual identity. The platform developed to accommodate detailed service pages, completed construction projects, extensive photography, location content and homeowner-focused guides. Our wider creative work has included promotional flyers, banners, graphic content and a proposal template.

From 2025, the work developed into a more structured SEO programme informed by keyword research, Google Search Console data and real search behaviour. We strengthened the relationships between Art & Build's services, projects, target locations and supporting content, alongside local business profiles and relevant construction directories.

A growing Knowledge Centre introduced practical resources on topics such as loft conversion costs, planning permission, Building Regulations and choosing a building contractor. These articles connect homeowners' early research with relevant services and evidence of completed work.

The same technical and content foundations were also developed to support AI-powered discovery, with clear service information, local relevance and useful source material that search systems can reference.

RESULTS

The website has evolved from a small brochure into a substantial WordPress platform with a wider organic search footprint across Croydon and South London.

In the Google Search Console reporting periods documented for this case study, Art & Build generated 40,086 Google Search impressions and 397 clicks over 12 months. The most recent three-month period in that analysis generated 24,822 impressions, including 23,513 from UK searches.

Of the 552 queries included in the three-month export, 24 appeared within Google's Top 3 and 54 within the Top 10. Commercially relevant visibility included searches such as “loft conversion cost croydon” and “croydon builders”, alongside growing exposure for the company's loft conversion services and homeowner resources.

Art & Build has also appeared in observed Google AI Mode and AI Overview results, both as a relevant local construction business and through references to its own service pages and Knowledge Centre content. Google Analytics has additionally recorded referral traffic from AI assistants.

Art & Build remains a long-term KAIA Design client. Although the active SEO development programme is currently paused, we continue to provide essential website care and technical support. The existing website, content library and search foundations remain in place for future development.