JXL CREATIVE New York

ABOUT

Nosh On is a conceptual brand powered by the broad versatility of nuts. This little idea inside our heads visually blends the classic tastes and snack-culture of nuts with the modern day market for hearty nutrition and dairy product alternatives.

WORK DELIVERED:
- Brand Strategy & Identity
- Packaging Design & Application
- Digital Rendering
- Campaign

OLD MEETS NEW - IT'S ALL IN THE BRANDING
Almonds, cashews, and coconuts are being incorporated into everyday foods and beverages as a way to supplement diets and provide for those with specific intolerances. While this nutritional awareness continues to trend and deliver some incredible tastes, we felt that it’s time to take a stylistic step back and remember when nuts were simply nuts...

...SO, WE GOT CRACKIN'
Graphically speaking, Nosh On invoked a feeling of nostalgia with vintage typography and swirling accents, perfectly snuggles within a slanted lockup. The logo remains timeless just as does the use of Nosh On’s key ingredients.

Our modern and vibrant take on a classic color palette is where we begin to approach more current elements of design without competing with which brand can feature the most electric pink or blue. Color continues to evolve beyond the basic rules of the color wheel and we’re totally on board. Sourcing smooth, sleek, and relevant containers brings modern relevance to the brand wile still paying a nod to classic container styles.

…AND THE CROWD WENT NUTS.
With the launch of this concept, the Nosh On brand received 240,000+ Impressions
throughout creative and design communities across Instagram including WorldBrandDesign,
Pentawards, and TheBrandingCollective.

MADEIT CREDITS

Who pooled - NOSH ON