Mr Kipling’s Trick or Treat by J Walter Thompson London for Mr KiplingWho pooled - Mr Kipling’s Trick or Treat by J Walter Thompson London for Mr Kipling

J Walter Thompson London London

ABOUT

This year, for Mr Kipling’s Halloween, we have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half.

David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween”.

The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake.

MADEIT CREDITS

Mr KiplingClient

J Walter Thompson London

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