J Walter Thompson London London

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This year, for Mr Kipling’s Halloween, we have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half.

David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween”.

The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake.

Who liked - Mr Kipling’s Trick or Treat

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