ABOUT

Last winter we started asking consumers ‘Where’s Your Kleenex When You Need It?’ highlighting the necessity for mums to keep tissues at arm’s reach at all times. This summer, we wanted to ensure mums continued to arm themselves, even though colds and sniffles are less of a problem in the warmer months.

In this animation, drawn into the dirt on a camper van window, we highlight all the tissue-less predicaments one might find themselves in during the summer months, and draw attention to the ‘win a camper van for a week or for keeps’ promotion being run by Kleenex throughout the summer.