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The good guys and the bad guys take a break from a high speed car chase in the latest KITKAT film from JWT London. On air on Monday 20th January, the ad reminds its audience how great taking a break is.

KITKAT is well established as the brand that champions the break and the latest advert brings a smile back to the breaks of busy, modern Britain. The TV ad launches the integrated campaign that will be further supported through online activities throughout 2014.

The TV advert opens with the police in hot pursuit of alleged robbers as they race through the docklands. However, as they catch up with one another, the sharing of a KITKAT provides a surprising opportunity for a break as the guys in this ‘cops and robbers’ style ad exchange banter. When the KITKAT is finished they’re back doing what they love best.

Jon Lambert, Group Marketing Director, Nestlé UK & Ireland, commented “We wanted KITKAT to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KITKAT is the chocolate bar to provide that.”