J Walter Thompson London London

ABOUT

A charcoal animation using ash salvaged from The Mackintosh Building fire at The Glasgow School of Art. The film documents the Ash to Art project which transformed the worthless by-product of the fire into 25 priceless works of art.

In 2014, The Glasgow School of Art’s Mackintosh building, a symbol of British art, was reduced to ash.

25 world-famous artists including Grayson Perry, David Shrigley and Sir Antony Gormley were asked to turn a piece of charcoal salvaged from the Mackintosh Building fire into art. The work was auctioned at Christie’s to fund the rebuild.

The film was commissioned by J. Walter Thompson (JWT London) and produced at Jelly London.

Ash To Art animation is shortlisted in the Animation category at Cannes Lions 2017.

MADEIT CREDITS

  • Glasgow School of ArtClient
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