Justine Hardman
Head of Editorial & Submissions
ABOUT
Unilever had struggled to successfully enter the premium detergent segment in some markets. Despite much concept work and several iterations of research, a positioning that was strong enough to get the green light to launch remained elusive.
We identified a way to make the 'Dirt is Good' positioning work for this market, achieving 'launch-ready' quantitative scores in testing for the first time.
Back to Skip / Omo S.E. Asia - Brand Positioning project
Tim Olden
Graphic Designer & Illustrator, Freelance
United Kingdom