Justine Hardman Head of Editorial & Submissions

ABOUT

Closing the gender pain gap.
1 in 2 women have had their pain ignored or dismissed.
The Gender Pain Gap is a health crisis for women. To make women’s pain impossible to ignore, we commissioned a Gender Pain Gap report.
Through an integrated campaign, we shone a light on the scale of the problem and empowered more women to share their experiences. Nurofen (ibuprofen) launched a series of industry-first commitments including pioneering gender balance in clinical trials and gender bias training.

582M REACH
650% Increase in POSITIVE brand SENTIMENT
2.3K HCPs engaged on social

[Nurofen is the manufacturer of Nurofen® 200mg Tablets. For short term, mild to moderate pain. Contains Ibuprofen. Always read the label.]

AWARDS

Campaign Media Award - Finalist
Cannes Lions - Shortlist
Creative Circle UK - Gold
Creative Floor - 3 Golds
EPICA Award - Bronze
Eurobest Award Gold
Gerety Awards - Silver
IPA Effectiveness Award - Bronze
LIA Award - Bronze
PM Society - Best Use of Insight and Best in Show

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