ABOUT

Knorr sought to prompt consumers to re-evaluate the quality of its Knorr Sides range. Our job was to demonstrate how the brand could increase its appeal and encourage consumer engagement through promoting its range as versatile sources of inspiration that transform into hundreds of delicious, simple new meal ideas. This work formed the basis of Knorr's 'See another side' advertising campaign and was awarded the prestigious David Ogilvy Gold Award for ‘Excellence in Advertising Research’ at the annual Advertising Research Foundation awards ceremony in New York (2015).