ABOUT

The European Society of Medical Oncologists (ESMO) needed a presentation to help its representatives sell and explain the benefits of its web portal OncologyPRO, as well as drive membership of ESMO. OncologyPRO provides high quality scientific and educational medical oncology content. It comprises the work from numerous ESMO committees, working groups and individual medical oncologists, scientists and researchers.

I explored a number of routes into the communication. The one the client settled on - OncologyPRO: introducing oncology's latest precision instrument - became the core concept behind the branding of their 2014 conference.

I formulated the copy around the concept that the latest tool no oncologist can be without is not a drug or a therapy - it's OncologyPRO.