ABOUT

Played an integral part in the development and marketing of Earth, the cinema version of BBC’s flagship series, Planet Earth.

In particular, I developed Earth’s B2B website (extranet) as a major element of the pre-launch marketing campaign. Conceived overall brief then researched, sourced and contributed content to deliver to key stakeholders a complete digital marketing toolkit.

Creatively, some of the most interesting work I did on the site involved dramatising storylines from shooting scripts, footage & factual research in such a way that natural animal behaviours were conveyed both authentically & cinematically. I also enjoyed researching & writing informative & entertaining factual, technical & behind-the-scenes articles.

I wrote a strap for the movie but the series team liked it, so they pinched it for Planet Earth, and it has now been used to promote the series worldwide.

Earth launched worldwide in 15 markets and has achieved extraordinary box office success with over $140M to date.