ABOUT

I have worked on numerous communication strategy, innovation and positioning projects for Dove including:

Defining the optimum positioning leading to the successful launch of a new face wash in Japan
Positioning of the new skin nourishing ingredient NutriumMoisture
Communicating the benefits of adding moisturiser to deodorant, leading to a compelling comms strategy
Developing new communications and a future road map to unlock growth for Dove's cleansing bar in developing markets
Developing a credible positioning for Dove's new premium body washes
Positioning the new range for men - Dove Men+Care