ABOUT

AQUELLÉ SPLASHNATURAL STILL SPRING WATER

THE DESIGN CHALLENGE
A gap in the market presented an opportunity for aQuellé​​​​​​​ to launch a kids water. The challenge was making it visually appealing and exciting for young audiences, whilst retaining water category cues that reassure mom’s that this is a healthy choice for their family.  

DESIGN SOLUTION 
We worked alongside the client to leverage the practical and sustainable benefits of the packaging. An innovative spill-free cap makes it easier to use all round. Our design concept was to create a host of characters inspired by a wild watering hole with elephants and crocs and a riverine scene with flamingos, otters and crabs. The new packaging is exciting and playful, whilst the masterbrand architecture ensures recognisability. 

THE RESULT 
aQuellé​​​​​​​ Splash punches out on shelf, enticing kids to make healthier beverage choices and creating a fun-loving, fuss-free and eco-kind offering for one of SA’s leading water brands.