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Databricks is an industry leader in data and AI with more than 5,000 organizations worldwide relying on them to enable massive-scale data initiatives. The traditional data warehouse was invented over 40 years ago and can’t handle today’s machine learning.

Databricks was seeking to establish their new offering, Lakehouse, as a standalone category. In order to do that, rather than talk about it, Databricks needed a bold and creative media placement that met audiences where they were. This stunning OOH takeover of Las Vegas during the AWS conference articulated that data warehouses are the problem, and the Lakehouse is the new path forward.

We impacted the 60,000 attendees arriving at the airport with 33 digital screens and wrapping all 19 exit doors in both terminals with humorous creative showing the “evolution” of tech from data warehouses to Databrick’s exclusive offering, Lakehouse. The spectacular 60 x 306 digital screen on Las Vegas Blvd outside the main conference venue ran full-motion video spots reaching attendees frequently throughout the four-day conference. Databricks teams on-site and campaign partners amplified the OOH through social media. What’s more, the OOH even inspired regular AWS attendees - Databricks target audience - to share the spectacular experience as well.