ABOUT

AJ Bell - Feel Good, Investing.
Sound Design by Ben Leeves

The new upcoming project for AJ Bell working with Agile director, Zac Ella and using Anita Ward’s “ring my bell” track to do something fun with it!

How can we reflect how a good investment feels with sound? Make the Sound Design and Music work together. Where there are bells in the original track, add to them and also create new bells and mix them into the track. Create a sense of joy from the sounds to represent the feeling of good investments and knowledge.

The ad starts with our lead overwhelmed by different confusing investments. So, the mix at the start reflects this confusion, sounds over lapping coming from all directions. Until our hero bell comes in. I used sampling and tuning various bell sounds to add and enhance the existing ones. Using Melodyne, pro tools and Kontakt to sample and tune the sounds. So, the sound seamlessly enhances the existing music remix.