ABOUT

Overview

Modern audiences don't experience brands through a single channel. They move seamlessly between TV, BVOD, CTV, Meta, YouTube, Pinterest, creators and social platforms—expecting content that feels native wherever they encounter it.

Together with DFS, Jungle helped build a connected content ecosystem designed around audience behaviour rather than channels, creating platform-first creative that worked harder across the entire customer journey.

The Challenge

As media consumption became increasingly fragmented, DFS recognised the need for a more connected approach to content.

The challenge wasn't producing more creative—it was ensuring every campaign could be adapted intelligently across platforms while maintaining a consistent brand story. Content needed to feel authentic within each environment, complement wider brand activity and drive measurable commercial impact across every audience touchpoint.

The Solution

Working in close partnership with DFS and its wider agency roster, Jungle helped transform the retailer's content strategy into an integrated ecosystem built around platform behaviour, audience intent and connected customer journeys.

Rather than repurposing creative across channels, every asset was designed or adapted for the way audiences naturally consume content on each platform.

This included:

Platform-native social storytelling
Dynamic digital creative
Integrated paid social executions
Seasonal campaign adaptations
Entertainment-led content
Agile in-house production
Connected content journeys across the full marketing funnel

The result was an ecosystem that enabled brand campaigns to perform consistently across multiple channels while remaining relevant to each audience and platform.

The Execution

The connected content approach was delivered across multiple campaigns throughout the partnership, including:

Winter Sale
Style Scale
Spring & Summer 2025
Meta Moments
Pinterest Spotlights
DFS Experts
New Sofa Day

Working collaboratively with DFS and partner agencies, Jungle created social-first storytelling, creator-led content, digital creative, paid assets and culturally relevant activations that extended campaign ideas across every stage of the customer journey.

Results

The partnership delivered measurable improvements across both brand and commercial performance.

Brand Impact

Winter Sale 2025 achieved a historic 61% brand recognition
The Experts campaign drove 47% association with expertise
39% of viewers said they were likely to visit the DFS website after seeing the campaign
23% described DFS as "fun and appealing"

Creative Performance

Style Scale Inspire achieved 50% likeability
37% brand appeal

Media Performance

+13% uplift in Meta 3-second view-through rate (Attract)
+20% uplift in Meta click-through rate (Inspire)
34% campaign market share

Beyond campaign performance, the partnership fundamentally evolved how DFS plans, creates and distributes content across modern media, delivering stronger engagement, improved platform relevance and a more connected customer experience.

The work was recognised by Campaign as one of the Top 10 Social Campaigns of 2025.