ABOUT

When our client Polyseam asked us to create a fun CGI animation for the launch of their new luxury consumer paint brand, Painthouse, we of course jumped at the chance!

For many years, Polyseam have been creating ground-breaking products for the trade; including professional sealants, adhesives, fillers and a brilliant range of fire-retardant paint.

They recently decided they would combine their passion for chemistry, contemporary design and a love of colour, and wrap up all those super skills and clever science into a beautiful, luxury consumer paint that’s delivered straight to your door.

Our short animation, titled ‘What’s Your Colour Crush?’, showcased the brands exclusive coloured peg dolls (purchasable online) as they hopped onto screen to find their colour match. A combination of motion graphics and sound effects where then used to bring the individually named characters to life as they interacted with one another.

The final film was used at a launch event in London, as well as on the company’s social media channels and website.