Each year J11 Offer our services for free to support causes that we find inspiring.
The LGBT foundation asked to us create a series of assets to promote the diversity of modern relationships.
What better time to launch this than Valentine's Day, when everyone should be free to celebrate their love.
We recruited real people from the LGBT community and asked them to take part in a very brave photoshoot, where they were literally laid bare. We also avoided any retouching of the final images to emphasise the natural beauty of the subjects.
We wanted to place the viewer into the most intimate moment with a lover.
To feel they were looking down on their naked lover on a bed of roses.
Our subjects poses gave us some absolutely stunning images to work with that helped to make a beautiful and empowering campaign comprising of stills and stop motion posts, which featured on both social and OOH channels.
Despite Instagram disappointingly pulling the sponsored advert, This turned into LGBT Foundations most successful social campaign to date! Engagement levels doubled and It became their most liked and shared post.